This year's annual report looks different.

Each year, when preparing this document, we face difficult compromises. This is probably because we are trying to meet the needs of two different groups : investors and ‘all those people who don't know about Games Workshop’. Each group wants different things.

For investors:

  • We have to present a summary of our performance in accordance with the various regulatory requirements
  • We feel the need to explain our business model and its story
  • We want to include other information we believe should be of help to those who are considering buying our shares

And for other people:

  • We want to give some background to Games Workshop
  • We want to show lots of photos of our products and our customers enjoying them
  • We want the whole thing to be packaged attractively

Over the years two truths have become apparent. Firstly, it isn't possible to achieve all those things within the constraints of an annual report. Secondly, we are spending large amounts of your money on unnecessary decoration and design.

As a consequence we now intend to produce two documents. This annual report for investors, which will be a plain summary of our business and its performance, and a brochure which will describe our products and will be useful in many ways to inform the world about what we do.

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